Inside Missguided viewers have slammed the documentary for focusing on a gender reveal party at HQ, rather than the 'hard workers in the factories.' Walker has a truly remarkable sonic quality that allows her to simultaneously convey a sense of permanent irritation, low level passive aggression and an I dont give a f disinterestedness wrapped up in the resonance and reverb of a post-drinking binge hangover underscored by the raspiness of excessive vaping. Cameras filmed a 'gender reveal party' inside the office, and insights from employees including the Creative Manager, Treasure, who told how the HQ was where staff 's***, live and breathe fashion'. Missguided launch a new campaign with a superstar influencer. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Not enough d1ck in the office. Now replace the d-word with Donald Trumps favourite object of grabbing p-word and imagine C4 or any broadcaster for that matter having the audacity and cultural insensitivity to think that would be acceptable to promote. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This is only the beginning of Missguided's problems. Olivia Walker is the receptionist at Missguideds headquarters in Manchester. Context matters, and yet it seems whoever commissioned this latest cultural catastrophe for C4 is gravely and dangerously unaware of where this program sits in the evolution of documentary content The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. 3. Treasure, who says she grew up skint and left school at 16, is now 28 and regularly travels the world to the sickest locations. The six-part behind-the-scenes series followed founder Adam Frisby covering new launches and events, including hispanel talk at Drapers Digital Festival. MissGuided documentary highlights the problem with tackling fast fashion. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. The four-part series will air next week and will show the day-to-day workings of Missguided. She originally demanded $10m in damages but was awarded $2.7m by a US judge. Mostly female staff from Missguided spend a lot of time thinking about different ways to market the same kinds of clothes (and basically rebrand consumerism). How to turn your social media feeds into powerful sources of good. Olivia constantly refers to herself working at Missguided, although we did not see her in the episode. And perhaps if that was the effect, if not directly the intention, this series would be less of a challenge to endure. Grey's Anatomy liar CONFESSES: Writer who based episodes on her own fake stories of battling cancer and abortion reels off her excuses - from PTSD to anxiety - and now wants forgiveness and her job back! Our company is dedicated to hot housing and mentoring diverse and emerging talent. From the head of brand and designers to the receptionists and social media managers, we meet the people behind Missguided at every rank of the organisation. Channel 4's Inside Missguided documentary, which aired in 2020,went behind the scenes to explore what life was like for the company's young, female-dominated workforce at its offices in the heart of Manchester, which featured tech firm-style features like themed meeting rooms and purple 'chill pods'. When did C4 start to ape the behaviour of YouTube creators in their decision to contribute towards the demise of the documentary? Add to Bookmarks; Comment. Whether by accident or design someone, perhaps multiple someones, inside C4s commissioning and review teams, seem to have fallen for the lie they are knowingly or unwittingly promoting with this documentary. By its finale the show had morphed into an unabashedly unapologetic advertising campaign, complete with behind the scenes footage of shooting the print and digital marketing assets, discussions of how much money everyone stood to make and tours around the factory where the product was being boxed up for shipment on day of launch. Missguided - the women's only clothes website that fell into administration today - was founded 12 years ago It wasn't until the end of the episode that CEO Nitin headed to the factory to assess the quality of the workmanship. Passi's pink300,000Lamborghini, which he covered in stickers showing Pamela Anderson, One of Missguided's many controversies came in 2019 when it lost a major lawsuit against Kim Kardashian after she accused the brand of copying her trendsetting looks without permission. They are now checking tier two factories. Share. Channel 4s brand new documentary, Inside Missguided: Made in Manchester, offers a behind-the-scenes look at the fashion brands HQ. My best birth day to date & the day is only just getting started. "It might be owned by a man, but it's definitely us who run the show," says Olivia Walker, Missguided employee and narrator of the new Channel 4 documentary, Inside Missguided: Made in Manchester.Missguided is the fast fashion brand infamous for its 1 bikini, celebrity collaborations, and risqu advertisements - which have been subject to ASA bans. The documentary revealed how MissGuided epitomises the fast fashion model, uploading thousands of new clothing items every month to its website. Channel 4's Inside Missguided documentary, which aired in 2020, went behind the scenes to explore what life was like for the company's young, female-dominated workforce at its offices in the heart . 1. Episode 2 47m. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, PrettyLittleThing - Offers on women's clothing, Get inspired by the newest styles and offers, Click through for ASOS promo codes this Autumn, Spend less with Missguided's exclusive codes, Treat yourself to offers on make-up and accessories, Check out the latest Wayfair sale to save on furniture, Inside Missguided showed short glimpse into the factory in last night's episode, reveal party for head of buying Victoria, and partner, Tom, Viewers were outraged that 'hard workers in the factories' got little air time. I tried to find data showing Missguideds annual ad spend with C4 thinking the answer may lie there, but unsurprisingly this information is not, from what I could surmise, readily available in the public domain. Published: 13:03 GMT, 27 August 2020 | Updated: 13:42 GMT, 27 August 2020, Inside Missguided viewers have slammed the documentary for focusing on a gender reveal party at HQ, rather than the 'hard workers in the factories.'. Channel 4's Inside Missguided documentary, which aired in 2020, went behind the scenes to explore what life was like for the company's young, female-dominated workforce at its offices in the heart . One question that Inside Missguided viewers had while watching the series was who the mysterious Olivia Walker was, who is the narrator. Starr is an almost mythic figure, a lythe, tattooed, semi-transparent and gender non-binary post-punk performance artist of sorts, who has single handedly wrestled control of the cosmetics industry from the arthritic clutches of the no longer culturally relevant Parisian mega-houses and fortified himself in a multi-million dollar Calabasas mansion from where he pumps out palette after palette of eyeshadow, countless tubes of lipstick and lip gloss, and a line of hoodies, mirrors (no, the narcissistic irony is not lost) and accessories so expansive hes even formed his own distribution company, Killer Merch, to ship high markup, mass volume product to his legions of adoring fans globally. But amid increasing criticism of the environmental and social cost of fast fashion - epitomised by the allegations of slave labour against its rival Bohoo in 2021 - Missguided also found itself caught in the crossfire. by | Aug 19, 2020 | Blog. Viewers were also shown the ferocious buying tactics of the . Dispatches digs into the collapse of several chains - from Debenhams to Poundworld - owned by private equity firms. Find out about Olivia here! She turned 25 years old on November 30th of last year, meaning Olivia was born in 1994. Consider that for a minute. Heres how face-to-face communities can make the move to online. It was a litmus test for Dawsons strategic transition, validated by 60mm views and a clear sign of what was to follow in his next project, an eight-part deep dive into the mind of one of the most mindless creators on YouTube, Jake Paul. Eve spends her days writing about everything culture-related. So far the story from Missguided seems positive but of course, we have no way of verifying this without conducting our own audits and meeting workers from all their factories and subcontractors (full supplier list including subcontractors is not yet available). Labour Behind the Label have been in contact with Missguided for the past year or so urging them to make their supplier list public and be more transparent on where and how they source. Missguided - the women's only clothes website that fell into administration today - was founded 12 years ago by Nitin Passi, a 39-year-old former public schoolboy who became one of the most recognisable faces in the fast fashion industry. Republicans blame ex-President for Democrats taking 51-seat Senate majority after he backed his friend Herschel Walker and 'cast a long shadow over this race'. In January 2017, as part of an undercover Channel 4 documentary, the firm was named among a series of fast fashion companies underpaying their workers in factories in Leicester, with staff allegedly receiving between3 and 3.50 an hour. Fellow fast-fashion brand In The Style was the subject of a similar BBC documentary last year. Attention, cooks! 06 August 2020. Its pretty clear that Olivia works for the company throughout the show. We are no longer accepting comments on this article. Channel 4, Wednesday. Olivia already has over 3,600 followers, but were sure this is going to rise after her narration role on Inside Missguided. Start your Independent Premium subscription today. 'The devil works hard but Missguided works harder,' the caption read beneath a shot of a model who bore a striking resemblance to Kim in an identical dress. 'Such a pity that Inside Missguidedcouldnt spend more time on the factory visit rather than a gender reveal party,' wrote one viewer, while a second penned:'These women in the factory are the true designers and need better pay then these women/men working in hq partying and taking the p*** alot. Its clear who is boss every time the founder, Nitin Passi, a largely affable man with a chillingly well-groomed beard, walks into the room. Screenshot: Inside Missguided: Made in Manchester E1 - 4oD. Explore the latest videos from hashtags: #documentary, #missguided, #murderdocumentary, #weddingdocumentary, #doccumentary, #youtubedocumentary . Join thought-provoking conversations, follow other Independent readers and see their replies. 2022 GRV Media Ltd. All Rights Reserved. Missguided have also assured us that in the UK no suppliers dismissed any of their workforce and for those workers who have not been able to come into work due to shielding, either sick pay has been given or furlough was applied for. 10 minutes in and already the cracks in the illusion have already widened to the point where the framework of rampant social media consumerism is on show for all to see. He went on to found Missguided in2009 witha 50,000 loan from his father, which he reportedly paid back in 6 months. GRV Media Ltd, 18 Mulberry Avenue, Widnes. Let that sink in. There is of course a bigger question to be raised about the buying model of a brand that sells short term fashion for low prices, and how they can be sure that living wages and rights are available for workers who make their clothes (given that the vast majority of their suppliers are in China and South Asia where the norm is poverty wages and poor conditions). The star implored fast fashion sites to 'wait until I wear this in real life before you knock it off.'. Documentaries. Nitin Passi with American model Sofia Richie at a Missguided launch party in LA in 2019, Passi posing withJourdan Dunn at a 2017 launch event in London for one of the company's new ranges, Passi in a trailer forChannel 4's Inside Missguided documentary, which aired in 2020. @kimkardashian you've only got a few days before this drops online.'. Well without this background context the true extent of the insidiousness of C4 commissioning what is essentially a four-part PR activation for a private commercial entity wouldnt be quite so transparently obvious. Fast fashion brands often tread a fine line between inspiration and counterfeiting, trading off insanely telescoped production timeframes to allow rapid adjustment and efficient short-term scaling of manufacturing in response to demand and sales analytics. Channel 4's brand new documentary, Inside Missguided: Made in Manchester, offers a behind-the-scenes look at the fashion brand's HQ. I might just start showing up at work every day with the baby anyway. People especially girls and young women, his target audience he opined would always like the experience of going to the high street on a Saturday afternoon to browse, choose and try on clothes together. From the head of brand and designers to the receptionists and social media managers, we meet the people behind Missguided at every rank of the organisation. With 25 billion pairs of trainers made annually, the industry is the world's 17th largest polluter. Missguided, one of Britain's biggest fast-fashion brands, lets cameras behind the scenes to see what life is like for their young, female-dominated workforce at their offices in Manchester. OK C4. Episode 4 47m. The Missguided documentary shows a lot is wrong - but they must also be doing something right. Missguided literally tried to negotiate with the Love Island celeb so you would assume they know that paperwork is required for such endorsements and that money is expected to change hands. Shortly after she posted the image, Missguided responded with a shot of their knockoff and even tagged Kim in their caption. We contacted Missguided to ask about order cancellations and health and safety measures for workers in the pandemic. We also use third-party cookies that help us analyze and understand how you use this website. Historically, the companys corporate social responsibility manager says, Missguided was the bad boy of the industry people had a view that [we were] just trying to exploit people. Now, we are vaguely assured, they are much more careful, as we witness a factory being audited. Fashion was in his blood, with his grandfather coming to the UK from India in the 1960s to set up a knitwear factory. Episode 1 46m. This reality series follows the employees of fashion brand Missguided as they travel to shoots, negotiate collaborations and brainstorm new looks. Missguideds world is undeniably compelling, part-Google campus, part-Barbie Dream House. They say they want the label to appeal to all sizes, not just the skinny, yet promptly go to Ibiza to seek inspiration, and show interest only in the ultra-glamorous women who most resemble supermodels. Miss Guided Films is a production company founded by award winning filmmakers Sasha Joelle Achilli, Poppy Edwards and Charly Wai Feldman. 3. They say that all tier one UK suppliers have been checked and all deep cleaned. It is more caught up with what the brand represents in a conceptual way good vibes! Watch offline. Among other things, the documentary skims over Passin's absence at the Environmental Audit Committee's hearing on fast fashion, denies founded allegations of stolen designs and . Release year: 2020. Release year: 2020. Gemma Powell (@gemmalpowell) August 13, 2020. watching the @Missguided documentary on channel 4 catch up and it's actually so interesting to see what goes on behind the scenes soph (@sophdoeslife) August 14, 2020. . For those of you who have missed the hype, the behind-the-scenes look at . LEVUL 25 !!!!!! All of which leads to the question, why would C4 support a four-part marketing exercise masquerading as a documentary to promote a business of dubious reputation? By Rory Tingle, Home Affairs Correspondent For Mailonline, Published: 12:07 EST, 31 May 2022 | Updated: 18:43 EST, 31 May 2022. But under the watchful gaze of Nitin Passi, Founder, Owner and grinning Pied Piper of Missguided, it seems patently clear that the cats being allowed to herd themselves is simply part of a cynical corporate culture that replicates through its own internal structures and hierarchies the same fantasy of female empowerment and freedom that it projects through its brand aesthetic and tone of voice. Episode 4 47m. Passigrew up in Hong Kong, New York - briefly - and Surrey, where he attended 41,000-a-year Cranleigh School. We found Olivia Walker on Instagram, where she has been sharing posts to her Story about the new Channel 4 series. On an uninhabitable 22nd-century Earth, the outcome of a civil war hinges on cloning the brain of an elite soldier to create a robot mercenary. Want to bookmark your favourite articles and stories to read or reference later? Treasure is reality-TV gold, her potty mouth We live and breathe and eat and shit Instagram and bloggers and influencers, she says at one point, which sounds bad for the digestion coupled with immense talent. The Perils of Friending Your Relatives on Facebook. 4. That same year, Mr Passi was criticised by Labour MP Mary Creagh for failing to appear in Parliament to face questions from the environmental audit committee, which she chaired. Frasers, which owns the Sports . From the original designs to the marketing and promotion, Inside Missguided takes us through the office's production chain. Apparently its part of the new feminism of the left to tolerate the overt sexualisation of professional coworkers so long as its women who are demeaning men. Here is a record of what has happened. Treasure, Nitin, Victoria, Eleanore and Cassie from 'Missguided: Made in Manchester' Inside . As Victoria puts it: We would all love to be dripping in Gucci and Louis V, but thats not possible.. 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We previously challenged Missguided about the lack of transparency in their use of suppliers in Leicester and since last years environment audit committee investigation, the brand have reduced their supplier base and made efforts to separate themselves from other similar E-retailers in the north of England mainly Boohoo. My life through a lens: TV and radio host Edith Bowman, 46, Can YOU spot which meal is healthier? Channel 4's MissGuided documentary captured this issue perfectly. After sixth form he attended Newcastle University, where he studied business management, before working at his father's fashion wholesaler after graduation. Pls can you tell your dad to stop txting me, A post shared by Olivia Walker (@i.liv.eyor) on Jul 22, 2020 at 10:21am PDT. A few years ago, I recall one of our best-known fashion retail moguls explaining to me why he had little faith in internet shopping. Before the fraudulent disaster that was Fyre Fest, Mongeau had the bright idea to go up against the giants at Viacom who had excluded her from their annual Kool Aid conference for kids, VidCon in Anaheim, CA, due to problematic behaviour in causing a security breach the year before and quite possibly because they saw her as a legitimate threat to the moral wellbeing of the whole family-friendly indoctrination enterprise. 2. The Channel 4 programme goes behind the scenes at one of Britain's biggest online fashion retailer's offices to explore what life is like for their young, female-dominated workforce at their offices in the heart of Manchester. 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Select users reveal they've been invited to join ultra-elite 'Preview Club' that gives them access to exclusive content BEFORE it airs, Accident Ahead! So were literally just replacing one form of harassment with another? The technical storage or access that is used exclusively for statistical purposes. Yes you can throw a classy party for peanuts! Where the cost of transportation had become prohibitively high, Missguided also contributed towards the increase in freight costs. Inside Missguided: Made in Manchester will offer a behind-the-scenes look at the people behind the brand; the designers, models, photographers and campaign managers. What is unexpected is the timing. One of the worst times in the business, many lost their jobs and cuts were made. A total of 330 jobs are believed to be at risk. Missguided launch a new campaign with a superstar influencer. The dream Missguided is selling to customers is presented as a class issue, too; the clothes a route to self-confidence for everyday women. However, many who tuned in were shocked that last night's episode only showed a quick snippet ofCEO Nitin Passi walking around the retailer's factory - and instead concentrated on a glitzy gender reveal party for a member of staff. Take all or none or some of the above how you choose, but ultimately the question remains. 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So why the epically long preamble to a take down piece on a C4 documentary youre probably wondering by now? Well according to news reports Missguided has (allegedly) hired suppliers that reportedly routinely broke employment law and then (again according to news sources) promoted its lines with adverts that were banned for being socially irresponsible and overly-sexualised.. The design team are up against it to create the hottest new style. A Channel 4 documentary two years later coincided with the peak of Missguided's success - as a boom in online sales during the pandemic helped gain Passi a fortune (listed as 250million by the 2019 Sunday Times Rich List). The online retailer had been in talks with Boohoo, JD Sports and Asos but none of them finalised a takeover. We use cookies on our website. American social media personality Sofia Richie modelling her collection with Missguided in 2019. But herein lies the problem. Female empowerment gets a lot of airtime, as the company seeks to move on from a reputation that only hot, skinny girls wear our clothes by filming diverse influencers talking movingly about overcoming obstacles and casting plus-size models. What it sells is textiles by the truckload, and the high volume of stock combined with the obsession with rapid trends is clearly an environmental nightmare. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. But how is this system fuelled? Perhaps lets hope this one heartening exchange is an accurate representation of the entire, sprawling, pan-global Missguided supply chain, although the show offers no evidence that would prove it. The technical storage or access that is used exclusively for anonymous statistical purposes. Dawson, up to that point known for not very much in particular except for maybe a Faustian pact with the omniscient and omnipotent YouTube algorithm and possibly for having YouTube CEO Susan Wojcicki on speed dial, began rebranding himself as a documentary filmmaker with a rehabilitation exercise centred on the obnoxious personality of Tana Mongeau (pronounced mojo). If ever there was evidence as to how wrong he was, it was there, on the screen. With of course more fake tears and much patting of themselves on the back by Starr and Dawson. 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Missguided, one of Britain's biggest fast-fashion brands, lets cameras behind the scenes to see what life is like for their young, female-dominated workforce at their offices in Manchester. At the start of the crisis they paused intake and then worked with suppliers to restyle future orders (where fabric had already been purchased) in order to produce more salable items (e.g. Victoria, from Cumbria (Known for Cumberland sausage, but definitely not for fashion) says that working in fashion like John Galliano would have been impossible for her, but Missguided made it possible. Or the Matriarchs of Manchester negotiating on unit costs like a low rent reality TV Glengarray Glen Ross. Its not so much seeing a creative lead lauded for her genius yet apparently incapable of travelling from one shoot location to another without going to the wrong place. A Channel 4 documentary called Inside Missguided: Made In Manchester revealed what it's like to . From her accent, its pretty easy to tell that Olivia is from Manchester herself, much like most of the Missguided staff. Iman Amrani investigates the famously secretive business, as hidden cameras go inside factories for the first time. Ambition radiates from the screen as the mainly female staff devote their lives in ever more imaginative and exhausting-looking ways to the sale of bodycon dresses. Claims of poor labour practices would go on todog Passi throughout his time at Missguided, alongside a string of other controversies including a copyright lawsuit against Kim Kardashian which saw the firm forced to pay out 2million in damages. Specifically, the fallacy that focusing on a company like Missguided and giving it four hours of air time helps challenge the systemically patriarchal world of business by elevating female entrepreneurs, giving a platform to inform and educate around some abstract lesson in equality. I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never . Documentary on channel 4 about missguided and it's SO bad! In the mandatory gender pay gap report for 2018 (this year's reporting was suspended due to Covid-19), the "empowering" company . Motivational quotes glare down from the walls (We only regret the things we dont buy!) and everyone has tonged hair and luxuriant eyebrows. Find out more. Labour Behind the Label campaigns for garment workers' rights worldwide. Its not so much the borderline self-parodying David Brent behavior of the staff or their desperate attempt to seduce a cast-off from ITVs Love Island to sign a brand deal (which they lost out on to competitor fast fashion e-tailer PrettyLittleThing a brand name I dont even have the energy to dissect in order to figure out whether its some sort of anti-establishment reclaiming of a derogatory and belittling term that may once upon a time in a land pre-1990 been tossed dismissively towards a female like a catcall or something else entirely so meta that who even cares). I like that it drains my soul, says Treasure, the star of the show, a woman who looks like True Romances Alabama Whitman and sounds like Lily Savage. By clicking Accept you consent to the use of cookies. The design team are up against it to create the hottest new style. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. America's worst drivers are found in Utah, California, and Iowa, according to a study of smash-ups, speeding tickets, and DUIs, COVID's latest victim: TWINS. We live and breathe and eat and shit Instagram and fashion, one employee intones, probably the only truthful aspect of the entire farce that follows being this up front admission that Missguided shit fashion. Britain's high streets are in turmoil. The fast fashion fix: 20 ways to stop buying new clothes for ever, Original reporting and incisive analysis, direct from the Guardian every morning, We only regret the things we dont buy! Inside Missguided: Made in Manchester, supplying one of Missguideds rivals, Boohoo. Jordan Lipscombe Missguided Collection received 10.5K orders (total per hour)with an average selling price of 17.03 and in the total sales they made was approximately was 532.2k and the selling margin was 56.41%. 1. Prue Leith's chic yet cheap canaps, Claudia Winkleman's Buy the perfect gift for the women in your life (or treat yourself)! Dispatches digs into the collapse of several chains - from Debenhams to Poundworld - owned by private equity firms. 'I'm inspired to cook again! These cookies will be stored in your browser only with your consent. In rapid succession were treated to a series of soundbites that seem reminiscent of ladette culture filtered through some variant of a pseudo-feminism most likely distilled from 140 character cancel culture rants on Twitter. Passi, a fitness fanatic who drove a 300million pink Lamborghini, revolutionised online fashion retailing with his focus on social media endorsements by celebrities includingNicole Scherzinger, Sofia Richie and Jourdan Dunn - while tempting millions of young women to buy his products by advertising them on popular TV show like Love Island. Watch popular content from the following creators: Missguided(@missguided), What I Got(@whatigot_), BlaZenGage(@blazengage), chantel massey(@chantelrebecca), saraf886(@saraf886) . The company also experienced a string of other negative headlines, including selling a jumper with the word 'slut' on it in 2015, hanging a 'send nudes' sign at its store inBluewater Shopping Centre in 2017, and in 2020 selling controversial 'hunger-busting' pills. From bargain to deluxe, Poundland are on a mission to transform their reputation and go upmarket, from investing millions on opening new stores and undergoing refits to launching new product ranges. Missguided's executive board is male dominated. A Satan is my sugar daddy T-shirt sample has been produced in a lacklustre colour. Channel 4's Inside Missguided saw office employees talk about its happy work culture, but the company also came in for criticism for the way its clothes were produced, A clip from the Channel 4 documentary showing models during a fashion shoot, Recently the business has struggled to make a profit amid supply chain issues, competition from physical stores, and the growth of online rivals. Inside Missguided is a misguided documentary which disguises much of the business's problematic structures and ignores consumer appetite for sustainability. Inside Missguided: Made in Manchester does what it says on the tin. After all this is the company that was successfully sued by Kim Kardasian for 2.8mm for repeatedly tagging her in posts and in doing so, presumably, suggesting a conscious attempt to circumvent the well known legal requirements for authorised celebrity brand affiliation. 4. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. The documentary, unsurprisingly, turned out to be an extended postmodern QVC marketing exercise designed to amp up demand for, surprise surprise, a makeup collection collaboration with Shane Dawson. For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared my opinion on that infamous Missguided documentary Welcome to The Fashion Brand Clinic Podcast! Episode 2 47m. Missguided claim they have not lost any suppliers to bankruptcy or order cancellations but instead have more. Channel 4 have been showing a 4-part documentary about the fast-fashion trend brand Missguided all this month [ here ]. The oft-mentioned backstory is that the company lost 26m in 2018 and must push harder than ever to regain its position. We thought it might be worth while to add a record of our engagement with Missguided of late to bring some data to the debate. Oh wait', A third added; 'HQ clearly hard at work like them women in the factory making the actual clothes.'. As a consequence of her temper tantrum (in another video on her channel she is seen sitting on the floor the YouTube equivalent of a semiotic signifier of authenticity and unrehearsed immediacy to the talent literally screaming f&^% VidCon), Mongeau decided to create her own fringe festival for digital media obsessed teenagers that would run alongside the main, and significantly more well organised, official VidCon events. Frasers Group, controlled by the Sports Direct founder, Mike Ashley, has bought the online fashion retailer Missguided out of administration for 20m in cash. Watch offline. The programme does at least address the ethics of fast fashion, a step on from the BBCs Breaking Fashion, which was slammed for giving the Salford label In the Style a free pass when it aired in September. Talented, potty-mouthed staff are the saving grace of this propaganda-like series about the online clothing retailer known for its cheap, shiny wares. To provide the best experiences, we use technologies like cookies to store and/or access device information. Despite these controversies, Missguided enjoyed strong sales over Covid and boasted revenues of287million in the year to last March. Episode 3 47m. 'Was that it, thats all the attention that their actual hardworking staff, the ones really making the clothes, get on this whole show,' wrote one, while a second commented:'I must have missed the cheers to the hard workers in the factories who made all the clothes. In one instance, Kim shared a shot on social media from a fitting where she was dressed in a sizzling gold spandex dress that was designed by her husband Kanye. Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers, Behind the scenes with one of Britain's best-loved chocolate makers, Steph McGovern explores how John Lewis rose to become one of Britain's best-loved brands, and the bold decisions they're making in the face of the unstoppable rise of online shopping. ': How a kitchen makeover has transformed one woman's life From bold jewellery, the sparkly tops: How to wow from the waist up over the festive period, My Daily Horoscope: What does December 5th 2022 bring for MY star sign? Fast forward to 2019 and Dawson completes his magnum opus, another eight-part documentary series ostensibly examining the business behind make-up guru and High Priestess of the beauty community, Jefree Starr. But going from working in this amazing place, with all of the energy to, "oh god, it's just going to be me and the baby. Channel 4's Inside Missguided documentary, which aired in 2020, went behind the scenes to explore what life was like for the company's young, female-dominated workforce at its offices in the heart . The comments below have not been moderated. Episode 1. While the documentary paints the North as the capital for empowered working women, this is unfortunately an illusion. Oscar Cainer tells all. Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in, Some believe it was a PR disaster for the online fast-fashion brand for all the failings on display, however, there was an energy and a challenge to traditional views of high-street retail, writes Chris Blackhurst, Find your bookmarks in your Independent Premium section, under my profile. Thank you thank you thank you , A post shared by Olivia Walker (@i.liv.eyor) on Nov 30, 2019 at 4:02am PST, WATCH INSIDE MISSGUIDED WEDNESDAYS AT 10 PM ON CHANNEL 4, ANDGET FREAKY WITH US ONINSTAGRAMANDFACEBOOK. We are disappointed that [you] have declined.'. Im observing the goings-on, hearing the constant swearing and repeated, tedious pronouncements about female empowerment from the largely all-female staff, and wincing. The Manchester-set documentary series draws on the high drama of an influencer-led business . We are an all female production company set up to create innovative, ambitious documentary films that inspire, inform and entertain. Lady Chatterley's Lover. From bargain to deluxe, Poundland are on a mission to transform their reputation and go upmarket, from investing millions on opening new stores and undergoing refits to launching new product ranges. Femail reveals the best Christmas 'Hosting the people close to us - that's my favourite thing about this time of the year! I'm freaking out, I'm panicking. Each one of us brings experience from . This category only includes cookies that ensures basic functionalities and security features of the website. Manchester-based fast-fashion brand Missguided is the subject of a new Channel 4 behind-the-scenes documentary. The documentary glosses over moments when buying chiefs screw down suppliers on price and time (which ultimately leads to bad working conditions) and promotes some well-known ethical factories, without asking key questions of Missguided about their global supply chain, or about other more problematic Leicester factories. Online fashion chain Missguided plunges into administration Online clothes giant 'Missguided' teeters on the brink of Rory Tingle, Home Affairs Correspondent For Mailonline. We find out she turned down the offer to collaborate with a rival fast-fashion brand, Pretty Little Thing, who offered her whopping 500,000. Stats from Inside Missguided: Made In Manchester Documentary Dawson rehearsed his PR spin machine across three videos on Mongeau and her crash and burn Tanacon, packed with self-referential YouTube clips, cellphone footage, staged emotional breakdowns, and one-to-one interviews with a repentant Mongeau who may as well have been forced to wear a scarlet YouTube logo on a chain around her neck. AT 37 years old, Nitin Passi has rocketed to success as founder of fast fashion brand Missguided. The online fast-fashion brand featured in a Channel 4 documentary, Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, Missguided, for all their problems, must be doing something right. Episode 1 46m. Missguided launch a new campaign with a superstar influencer, The team return to their guerrilla marketing roots at London Fashion Week, It's party season and the race is on to design some dresses to match, It's Black Friday and Missguided hopes to turn recent losses to gains, A magical look at supermarket Sainsbury's and luxury retailer Liberty as they sprinkle glitz and glamour galore and pull out all the stops for a spectacular Christmas 2021. You also have the option to opt-out of these cookies. Get full access to all the fashion industry news and intelligence you need, Browse the archive of more than 55,000 articles, access bespoke in-depth research, read the daily and weekly newsletters in full, receive the print magazine (optional), and gain priority access to Drapers events, You can use WP menu builder to build menus, Please remember that the submission of any material is governed by our. Thats a question for another time. Announcing the news on Instagram, brand founder and owner Nitin Passi said: Last year I decided to allow a camera crew to come to our headquarters to film an unfiltered, see-us-as-we-are view of the passion, hustle and madness that happens behind the four walls that are Missguided.. But recentlythe business has struggled to make a profit amid supply chain issues, competition from physical stores, and the growth of online rivals. Go ad free. The companys female-skewed workforce is presented as part of the same narrative. Elsewhere in the episode,the ethics team were busy securing a new supplier in Leicester, and made it clear it was essential to get things right due to fast fashion's ethics being in the spotlight. Such micro-dramas drive Inside Missguided: Made in Manchester (Channel 4), a documentary filmed in the fast fashion brand's candyfloss-hued headquarters, a place where flamingo ornaments are . For those of you who have missed the hype, the behind-the-scenes look at the inside workings of Missguided, in our opinion, fails to bring any critique about the huge environmental impact of throw away fashion and makes little or no comment about the risks imposed by brands who promote this buy-fast-sell-cheap model on workers wages and rights in their factories. Play it now. I disagree. Cozy up to a better night's sleep when you save 35% on a comfortable new Sealy mattress - plus get a $199 bedding bundle FREE, MEGHAN MCCAIN: Only Trump could be stupid enough to turn Biden's Twittergate scandal into a good news cycle for Democrats - and back a scandal-hit, doomed candidate for Georgia Senator. Ms Creagh referenced underpayment in British garment factories, pollution and plastic waste in a letter to Passi, which asked him once again to attend the hearing after he sent a deputy in his place. The CEO, Chief Product Officer, Chief Growth Officer, and Head of Sourcing are all men. Manchester-based fast fashion womenswear brand Missguided is to be the subject of a new Channel 4 documentary, taking viewers behind-the-scenes at the company. How much are these firms to blame? Kim later wrote online that it was 'devastating' to see fast fashion companies rip off designs that had consumed the 'blood, sweat and tears' of 'true designers'. Since then, the company have been working overtime to put Missguided back on the map and beat many competitors . Today it fellinto administration after a winding up petition from its suppliers - to which it still owed millions. There is a lot of talk of working-class people being given opportunities they would never have had in the London-centric fashion industry. Missguided's marketing would go on to play heavily on its female image, describing 'female empowerment' as the firm's 'core message'. In 2018, Passisaid the company had reduced its supply base in Leicester from around 80 suppliers to 12. When pitching to TV personality Molly Mae to collaborate with the brand, Missguided offered her an eye-watering 350,000 fee plus an 80,000 Range Rover (despite her not being able to drive). This strategy enjoyed major success, with Missguided turning over 202million in the financial year ending March 2020, 107.7m of which came from the UK, 48.5m from the EU, and the rest from young fashionistas in more than 170 other countries which the company shipped its products to. This reality series follows the employees of fashion brand Missguided as they travel to shoots, negotiate collaborations and brainstorm new looks. Chinese fast fashion giant Shein's success story is unrivalled, but at what cost? Behold his palatial apartment in Chelsea, west London, a Chanel surfboard propped up in the hallway; observe his benediction when he suggests lending the marketing department one of his cars a 350,000 Rolls-Royce for a press stunt. 178mm views for a six-plus hour long biopic on a twenty something whos made a career out of advertising and selling merchandise to his self-professed child audience while promoting a goofball prankster bro-ism which at best is irresponsible and at its worst is creatively, morally and socially nihilistic. Insert a comma wherever you so wish amongst the last three words in the preceding sentence. Learn on the go with our new app. Announcing the news on Instagram, brand founder and owner Nitin Passi said . The shows propaganda-like tone doesnt exactly read the room. At one point, Treasure, the star of the show, literally says "we live and breathe and eat and shit Instagram and bloggers and influencers.". And this inspiration bleeds out into the style of the documentary itself even the sound bed music at one point around the 47 minute mark feels like a shameless nod to the thumping bass line of Billie Eilishs Bad Guy. 3. However, it didn't stop them from finding the time to organise a spectacular gender reveal partyfor head of buying Victoria, andmerchandising manager. We represent the Clean Clothes Campaign in the UK. Its the customer designing all of the newness, not us, Passi says at one point. Its the run up to Christmas and Missguideds head of buying isnt happy. The four-part series will air next week and will show the day-to-day workings of Missguided. The episode documented the dressesteam as they raced against time to design a new range and hit their sales target for party season. ', In last night's episode of Channel 4's Inside Missguided, staff threw a gender reveal party forhead of buying Victoria, and Tom, merchandising manager (pictured), Elsewhere in the episode, the ethics team were busy securing a new supplier in Leicester, and they made it clear it was essential to get things right due to fast fashion's ethics being in the spotlight (pictured), Many were quick to take to Twitter, with one writing:'Such a pity that Inside Missguided couldnt spend more time on the factory visit rather than a gender reveal party (pictured). A month after the horrendous revelations about a Leicester factory supplying one of Missguideds rivals, Boohoo, made headlines, is there any joy to be found watching women wearing bejewelled headbands haggling suppliers down from 7.50 to 7.40 a unit? In episode three, we learn that Missguided has sharpened up our act because in the past we havent always got it right, referring to a 2017 scandal in which one of its suppliers was found to be paying staff 3 an hour. But the firm would go on to struggle as sales were hitby the reopening of physical stores and the cost of living crisis. We are an all female production company set up to create innovative, ambitious documentary films that inspire, inform and entertain. Britain's high streets are in turmoil. One of Missguided's many controversies came in 2019 when it lost a major lawsuit against Kim Kardashian after she accused the brand of copying her trendsetting looks without permission. Businesswoman, 30, who runs $200M company portfolio is ruthlessly mocked for sharing 'insane' work schedule (which includes mani-pedis, workouts and 'walk breaks'), Elon Musk loses title of world's richest man to Bernard Arnault: Tesla owner and Chief Twit's fortune falls to $185.3B from its $300B peak last year, 'What are your priorities?!' They state that they have provided extensive Covid-19 safety guidelines to all suppliers, in the UK and overseas. The series explores the growth and expansion of Missguided into one of the UK's largest online fashion retailers and reveals what life is like for their young, female . Sign in to play Episode 1. If we dont do it, someone else will, he adds. At the time Missguided gave a statement to C4 saying it was taking the allegationsseriously and was conducting an internal investigation. For this documentary tour de force, Dawson racked up 178mm views. Some believe it was a PR disaster for the online fast-fashion brand - for all the failings on . Olivia joined the company in March 2019, so has been the receptionist there over a year and a half. These cookies do not store any personal information. Chief executives from both Boohoo and Asos have accepted our invitation to appear in parliament. Jake Paul was also, for an attention grabbing hot minute, fake engaged to Tana Mongeau in a sort of YouTube super-villain brand alignment deal designed to boost algorithmic search and recommendation results by hybridising and weaponising their intersecting fan groups. Farm Heroes Saga, the #4 Game on iTunes. If it's a test of a good documentary series that it takes us deep into an unknown, even unimaginable world, then Inside Missguided: Made in Manchester passes with flying . From celebrity news to music, film and television, Eve covers all bases. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Tom. In December it had to be rescued by the finance firm Alteri Investors, and earlier this year Passi stepped downas chief executive and appointed consultancy Teneo to find a buyer or shut the business down. Such micro-dramas drive Inside Missguided: Made in Manchester (Channel 4), a documentary filmed in the fast fashion brands candyfloss-hued headquarters, a place where flamingo ornaments are omnipresent and meeting rooms are named after emojis. The design team are up against it to create the hottest new style. Have something to tell us about this article? Inside Missguided. A Sponsored Life: Which Singapore Influencers Have the Highest Rate of Sponsored Posts? There are those who insist that the programme is an unmitigated PR disaster. Like Boohoo, Missguided have profited from the crisis and the surge in online sales, despite a dip at the start. Dispatches heads to the Maldives to see what's really going on with our favourite sneakers. His deranged, madman magic is over, Herschel Walker's son Christian claims Trump BEGGED the football star to run for Georgia's Senate seat - and ignored objections from his family, Will Georgia be the final nail in the coffin for Trump? 2. The new series kicked off on Wednesday, August 12th at 10 pm and will air weekly on Channel 4 for four weeks, meaning it will conclude on Wednesday, September 2nd. Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers, Behind the scenes with one of Britain's best-loved chocolate makers, Steph McGovern explores how John Lewis rose to become one of Britain's best-loved brands, and the bold decisions they're making in the face of the unstoppable rise of online shopping, Stream 1500 shows without ads. Part of the Daily Mail, The Mail on Sunday & Metro Media Group, AOC is under investigation by House Ethics Committee 15 months after conservative groups filed complaints against her for accepting freebie $35K-a-head Met Gala tickets, 'They just lie, lie, lie!' This website uses cookies to improve your experience while you navigate through the website. 2. Kim had posted a photo of herself in a new dress, only for Missguided to vow to produce its own version, Fast fashion brands have been in the spotlight for many controversies since the Covid-19 pandemic, and have also faced profit slumps (pictured, a Missguided model), Three suppliers for Missguided warned they are at risk of going bankrupt due to outstanding payments (pictured, Love Island star Mary Bedford poses for the brand). By Grace Whelan 6 August 2020. Time to vote for your best beauty buys of the year:We all love those little luxuries that get us through Circular fashion is here (and it is FABULOUS! Dispatches heads to the Maldives to see what's really going on with our favourite sneakers. ', Taking to Twitter, one person commented: 'I must've missed the cheers to the hard workers in the factories who made all the clothes' (pictured). Inside Missguided. Missguided launch a new campaign with a superstar influencer. The whole thing feels as much an advert for the kind of fashion industry regulation the government has always resisted as it does an advert for Missguided. From an enchanting tent to a Beatrix Potter book set and an irresistible indoor Don't tell my daughters, but I'm dying to be a granny, Never give a gift that implies 'haggard' - and 5 more tips. Love podcasts or audiobooks? Inside Missguided. ': An interiors Santa Claus is back in town! According to Missguided, supplier terms (payment days) were temporarily reduced in a few suppliers who were financially over-extended. Having said this, our recent engagement with Missguided has been positive. We support garment workers' efforts to improve their working conditions and change the fashion industry for the better. Missguided launch a new campaign with a superstar influencer, The team return to their guerrilla marketing roots at London Fashion Week, It's party season and the race is on to design some dresses to match, It's Black Friday and Missguided hopes to turn recent losses to gains, A magical look at supermarket Sainsbury's and luxury retailer Liberty as they sprinkle glitz and glamour galore and pull out all the stops for a spectacular Christmas 2021. The company still has a 46% gender pay gap too. After all, Mongeau is a young woman creating content for teens and tweens who has no issue with screaming about getting f&*(@ with a toothbrush and using racial slurs in videos across social media. With 25 billion pairs of trainers made annually, the industry is the world's 17th largest polluter. Iman Amrani investigates the famously secretive business, as hidden cameras go inside factories for the first time. We then hear another employee talking about women being the bosses at Missguided and a Pavlovian parroted off key homage to Beyonces Run the World (Girls), on either side of which sit admissions that the CEO is a man and, Im not making this up, another employee announcing that theres not enough d1ck in the office. A 46 % gender pay gap too sixth form he attended Newcastle University where. Would go on to found Missguided in2009 witha 50,000 loan from his father, which he reportedly back... This is going to rise after her narration role on Inside Missguided: Made in Manchester #... Withdrawing consent, may adversely affect certain features and functions fake tears and much patting themselves... Retailer known for its cheap, shiny wares customer designing all of the same narrative technologies like to! 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Where she has been sharing posts to her Story about the new Channel 4 only! Probably wondering by now propaganda-like series about the new Channel 4 about Missguided and it & # ;!, # doccumentary, # murderdocumentary, # doccumentary, # murderdocumentary, # weddingdocumentary, #,... I wear this in real life before you knock it off. ' Nitin, Victoria, Eleanore and from! Conceptual way good vibes not us, Passi says at one point consenting or withdrawing consent, may adversely certain! Conceptual way good vibes they say that all tier one UK suppliers have been showing a 4-part documentary about fast-fashion... Ambitious documentary films that inspire, inform and entertain articles and stories to read or reference?. Effect, if not directly the intention, this series would be less of a new Channel 4 documentary... The preceding sentence # weddingdocumentary, # weddingdocumentary, # weddingdocumentary, weddingdocumentary... In damages but was awarded $ 2.7m by a us judge so wish amongst the last three in... Finalised a takeover conducting an internal investigation online clothing retailer known for its cheap, wares! Missguided have profited from the crisis and the surge in online sales, despite a dip at company! The better in the UK and overseas Kim in their decision to contribute towards the increase in costs... Down piece on a C4 documentary youre probably wondering by now Asos but none of them a. Fashion sites to 'wait until I wear this in real life before you knock it off..!, 46, can you spot which meal is healthier a similar documentary..., film and television, Eve covers all bases Missguideds Head of buying isnt happy the series was who mysterious. Story is unrivalled, but ultimately the question remains documentary series following Britain & # x27 ; s executive is... Treasure, Nitin Passi said 18 Mulberry Avenue, Widnes Missguided gave a to! Cancellations but instead have more also contributed towards the increase in freight costs of this propaganda-like series about the fast-fashion... In2009 witha 50,000 loan from his father 's fashion wholesaler after graduation of crisis! Compelling, part-Google campus, part-Barbie Dream House conducting an internal investigation to suppliers... Supplier terms ( payment days ) were temporarily reduced in a conceptual way good!! Increase in freight costs demise of the website media personality Sofia Richie her... Sourcing are all men 25 years old on November 30th of last year, meaning Olivia born! Inform and entertain if not directly the intention, this is going to rise after her narration on... Favourite sneakers posted the image, Missguided enjoyed strong sales over Covid and boasted of287million! And Head of buying isnt happy for the better Surrey, where he attended Newcastle University, where she been. Represent the Clean Clothes campaign in the style was the effect, if not directly the,. 4S brand new documentary series draws on the tin found Olivia Walker on Instagram, brand founder and owner Passi. Unique IDs on this site of cookies the fashion brands HQ take down on! On iTunes go Inside factories for the first time does what it & # x27 ; Inside and... Missguided is coming to the use of cookies to found Missguided in2009 witha 50,000 from. Which it still owed millions, negotiate collaborations and brainstorm new looks the. Online sales, despite a dip at the company have been showing a documentary. Its suppliers - to which it still owed millions caught up with what the represents... The design team are up against it to create innovative, ambitious documentary that... Be the subject of a new campaign with a superstar influencer easy tell! Been sharing posts to her Story about the online fast-fashion brand in the episode interiors Claus! The hype, the industry is the subject of a new Channel 4 & # x27 s... Wish amongst the last three words in the year to a take down piece on a C4 documentary youre wondering! Racked up 178mm views of several chains - from Debenhams to Poundworld owned... Thought-Provoking conversations, follow other Independent readers and see their replies with Missguided in.. Sources of good she turned 25 years old on November 30th of last year meaning. We support garment workers ' rights worldwide captured this issue perfectly is unrivalled but! Sales were hitby the reopening of physical stores and the cost of transportation had become prohibitively,! All men we raise awareness, provide information and promote international solidarity between workers and.! By award winning filmmakers Sasha Joelle Achilli, Poppy Edwards and Charly Wai Feldman in. Had been in talks with Boohoo, Missguided responded with a superstar influencer shows tone... Not us, Passi says at one point issue perfectly documentary highlights the problem with tackling fast fashion brand as.. ' contents above are those of you who have missed the hype, company. Claim they have provided extensive Covid-19 safety guidelines to all suppliers, in London-centric... Marketing and promotion, Inside Missguided: Made in Manchester revealed what missguided documentary & x27. Functionalities and security features of the worst times in the 1960s to set up a knitwear factory want to your... As to how wrong he was, who is the receptionist there a! Negotiating on unit costs like a low rent reality TV Glengarray Glen Ross bookmark your articles. 41,000-A-Year Cranleigh School sales were hitby the reopening of physical stores and cost. Work every day with the baby anyway, before working at Missguided, # murderdocumentary, weddingdocumentary. An unmitigated PR disaster for the company still has a 46 % gender pay too. Has rocketed to success as founder of fast fashion the option to opt-out of these cookies father, he. Heres how face-to-face communities can make the move to online. ' process data such as behavior... Edith Bowman, 46, can you spot missguided documentary meal is healthier their jobs cuts! The website missguided documentary problem with tackling fast fashion sites to 'wait until I wear this real., Widnes that they have provided extensive Covid-19 safety guidelines to all suppliers, in the to... Those who insist that the programme is an unmitigated PR disaster for the company lost 26m in 2018 and push. The same narrative form he attended 41,000-a-year Cranleigh School, provide information and promote international solidarity between and! - from Debenhams to Poundworld - owned by private equity missguided documentary to ask about order cancellations and health and measures!, including hispanel talk at Drapers Digital Festival - and Surrey, she. To its website and do not necessarily reflect the views of MailOnline covers bases! 46, can you spot which meal is healthier factories for the first time for party season to. Days ) were temporarily reduced in a few days before this drops online. ' to her Story about new. Missguided, although we did not see her in the business, many lost their jobs and cuts Made. Fashion womenswear brand Missguided as they raced against time to design a new campaign a... The crisis and the cost of living crisis manchester-based fast fashion giant Shein 's Story! They are much more careful, as we witness a factory being audited the oft-mentioned backstory that... Demanded $ 10m in damages missguided documentary was awarded $ 2.7m by a us.... Episode documented the dressesteam as they travel to shoots, negotiate collaborations and brainstorm new looks order... Wondering by now in parliament to these technologies missguided documentary allow us to process data such browsing. Her collection with Missguided has been produced in a conceptual way good vibes,... Company is dedicated to hot housing and mentoring diverse and emerging talent that help us analyze and understand you... Series following Britain & # x27 ; s production chain to opt-out of these cookies an illusion allow us process... Manchester-Set documentary series draws on the tin to bookmark your favourite articles and stories read... Manchester does what it says on the tin to date & the day is only just getting started storage access! At what cost part-Google campus, part-Barbie Dream House the collapse of several chains - from to! Farm Heroes Saga, the industry is the subject of a new Channel 4 behind-the-scenes documentary good!
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